The Fine Line Between Creativity and Credibility in Print Media

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The Fine Line Between Creativity and Credibility in Print Media!

24th Jan. Kerala print dailies featured a shocking headline that caused widespread concern among readers, especially senior citizens. The headline, which alluded to a ‘ban on currency notes’ and a ‘shift to digital currency,’ triggered a wave of panic.

Print Ads
Advertisement on January 24, 2050

What initially appeared to be breaking news turned out to be a creative advertisement by a Jain University promoting their ‘future-oriented course.’ While the ad was marked as a “Marketing Feature” in the top-right corner, many readers overlooked this detail. The inclusion of quotes attributed to the Prime Minister (without naming him) added to the confusion.

Major newspapers, including Malayala Manorama Co. Ltd, Mathrubhumi, Kerala Kaumudi, Chandrika, Madhyamam, Suprabhatam, Mangalam, and Deepika, carried this advertisement on January 24, 2050.

On one hand, this demonstrates the great impact print media can create, even in a digital-first era—a testament to the power of out-of-the-box thinking. However, on the other hand, it raises important questions about the fine line between creativity and credibility.

  • For most readers, newspapers remain a trusted source of factual information. Ads like this risk eroding that trust, especially in a country where digital literacy is still evolving.
  • The role of print media is not just to deliver news but to uphold its credibility—a responsibility owed to the readers who rely on it daily.
  • This brings into question whether the campaign reached its intended demographic or simply stirred the wrong group.

Do you think such campaigns are effective, or do they harm more than they help?

Reach me for more your opinion Reach sunoj 

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